Privacy Policy

Effective Date: 10-13-2025

1. Introduction

At Fatty Liver Centers (“we”, “us”, “our”), your privacy is paramount. This Privacy Policy describes how we collect, use, disclose, and protect personal information through your interactions with our website (e.g. fattylivercenters.com), online forms, and other communications. By using our services or submitting information, you consent to the practices described herein.

2. Information We Collect

We collect personal information that you voluntarily provide when you use our services, request appointments, fill out forms, contact us, or otherwise interact with us. This may include:

Contact information: name, address, email, phone number, cell phone
Demographic information: date of birth, gender, health background
Health information: medical history, lab/test results, disease status, medications
Payment & insurance data: insurance provider, billing information
Communications data: message content, call recordings (if applicable), emails, text messages (SMS)
Technical / usage data: IP address, browser, pages visited, logs, cookies, analytics

We may also derive non-identifiable or aggregated data from usage patterns (“analytics data”).

3. Use of Information

We use your information for these purposes:

To provide medical consultations, diagnosis, treatment, patient care
To schedule and confirm appointments, send reminders
To process payments or insurance claims
To communicate with you (via email, SMS/text, phone) about your care, offers, updates
To send you relevant health information, news, promotions (where you’ve opted in)
To improve our website, services, and operationsage data: IP address, browser, pages visited, logs, cookies, analytics
To comply with legal, regulatory, or medical obligations

4. SMS / Text Message Disclaimer (Cell Phone / Mobile)

By providing your mobile or cell phone number, you expressly agree that we may send you text messages (SMS) related to your appointment reminders, health notifications, service updates, and marketing (if you opt in). Message frequency may vary. Standard message and data rates may apply as per your mobile carrier. You may opt out of marketing or non-urgent SMS at any time by replying “STOP” (or another opt-out command provided) or contacting us at [contact email/phone]. Opting out of SMS marketing does not affect messages essential to your care (e.g. appointment reminders).

5. Disclosure & Sharing of Information

We may share your personal information with:

Medical providers or partners engaged in your care
Insurance companies or payers (for billing, claims)
Third-party service providers (e.g. scheduling systems, analytics, email/SMS platforms) under contractual obligations to protect your data
Legal and regulatory bodies, if required by law or in response to legal process
Sale or merger: in the event of a business transfer, your information may be transferred under confidentiality

We do not sell your personal health data or sensitive information to third parties for their independent marketing use (unless you explicitly consent).

6. Data Security

We adopt industry-standard physical, administrative, and technical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. Examples include encryption, access controls, secure transmission (HTTPS), and staff training.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our policies. When no longer needed, data is securely deleted or anonymized.

8. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights:

Access, correct, update, or delete your personal information
Restrict or object to certain processing
Withdraw consent (for non-medical uses)
Opt out of marketing communications (email, SMS)
Receive a copy of your data (data portability)
File a complaint with a supervisory authority

To exercise any of these rights, contact us at [contact email]. We may require verification before fulfilling your request.

9. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to track website usage, improve experience, analyze trends, and personalize content. You may disable cookies via browser settings, though this may limit some functionality.

Third parties (e.g. analytics providers, ad networks) may also place cookies. We do not control those — refer to their privacy policies for details.

10. Children & Minors

Our services are not directed to children under 16 (or applicable local age). We do not knowingly collect personal information from minors without parental consent. If you believe we have collected data of a minor, contact us to request deletion.

11. Changes to this Policy

We may update this Privacy Policy as our business or regulations evolve. We will post a revised version on our site with a new “Effective Date.” Continued use after changes means acceptance.

12. Contact Information

If you have questions, complaints, or want to exercise your privacy rights, contact:

Fatty Liver Centers
2436 Fenton Street, Suite 100
Chula Vista, CA 91914
Email: Info@livergicenters.com
Phone: 619-872-5141

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